Many home owners believe: We should price the house higher, because we can always lower the price right away if we don’t get an offer.”
THIS IS A MYTH!
Once upon a time, buyers first saw your house through a newspaper ad, magazine ad or maybe a flyer in front of your house. Now, most buyers start on the internet. Even if your house has the basics of what they are looking for, if it is not priced “competitively”, they will click on to the next house.
Once a buyer has selected a variety of houses they are interested in actually going out to looking at, they will call an agent. While talking with an agent, they will find that agent knows the current inventory and what properties will fit their needs – especially in the price range they are qualified for.
Buyer’s agents are not swayed by advertising. They know the needs of the client and the price range. If your house is overpriced, agents will show similar houses that are priced more attractively. Your listing will get passed over.
“New” listings get an agent’s attention. Buyer’s agents are constantly on the lookout for new properties coming on the market that meet their buyer’s criteria. Your listing will get passed over if it is overpriced. Your property is only “NEW” on the market once.
"But I'm willing to negotiate!"
Buyers are not thinking in advance about how much you are willing to negotiate. They don’t want to fall in love with a house that is not within a range they can qualify for. They are comparing your asking price to other asking prices.
Price your house competitively from the beginning based on the condition, location, and current market. Statistics indicate your first offer is often the best offer. Correct pricing will expose your house to as many buyers as possible who are looking for a house just like yours!
THIS IS A MYTH!
Once upon a time, buyers first saw your house through a newspaper ad, magazine ad or maybe a flyer in front of your house. Now, most buyers start on the internet. Even if your house has the basics of what they are looking for, if it is not priced “competitively”, they will click on to the next house.
Once a buyer has selected a variety of houses they are interested in actually going out to looking at, they will call an agent. While talking with an agent, they will find that agent knows the current inventory and what properties will fit their needs – especially in the price range they are qualified for.
Buyer’s agents are not swayed by advertising. They know the needs of the client and the price range. If your house is overpriced, agents will show similar houses that are priced more attractively. Your listing will get passed over.
“New” listings get an agent’s attention. Buyer’s agents are constantly on the lookout for new properties coming on the market that meet their buyer’s criteria. Your listing will get passed over if it is overpriced. Your property is only “NEW” on the market once.
"But I'm willing to negotiate!"
Buyers are not thinking in advance about how much you are willing to negotiate. They don’t want to fall in love with a house that is not within a range they can qualify for. They are comparing your asking price to other asking prices.
Price your house competitively from the beginning based on the condition, location, and current market. Statistics indicate your first offer is often the best offer. Correct pricing will expose your house to as many buyers as possible who are looking for a house just like yours!
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